"Written for self-published book authors as well as commercially published authors who want to participate in promoting their own book, How to Promote Your Book guides the reader through every aspect of promotion, including creating sales sheets, press releases, and press kits; obtaining blurbs and reviews; getting coverage from both traditional and Internet-based media; getting speaking engagements; using social media; attending and exhibiting at...

A complete author's toolkit: The guide that demystifies every step of the publishing process. No matter what type of book you want to write-fiction, nonfiction, humor, sci-fi, romance, cookbook, children's book-here is how to take an idea you're passionate about, develop it into a manuscript or proposal, get it published, and deliver it into the hands and hearts of readers. Includes interviews with dozens of publishing insiders-agents, editors,...